Theo heard of Jim's life and career from his late grandmother, local florist Meriel Lewis.
The aim of the #CofioJim (#RememberJim) campaign is to formally recognise one of West Wales' brightest and most accomplished social and political figures of the twentieth century.
Jim Griffiths was the first ever Secretary of State for Wales, as well as a Member of Parliament for Llanelli for over three decades, yet there is no significant tribute to his work for the area.
Theo believed that to remember Jim and his contribution to Llanelli and Wales, a statue should be built in his honour in Llanelli.
Launched at the beginning of August, Theo has managed the the strategy, content, communications, logistics and co-ordination of the campaign.
Theo wrote to all local and county councillors in Llanelli Town Council, Llanelli Rural Council, Ammanford Town Council, and in Carmarthenshire County Council (CCC), gaining the support of (among others) Leader of the Labour Group in CCC, Cllr. Robert James; Llanelli’s Welsh Assembly Member, Lee Waters; local MP, Nia Griffith; former MPs, Denzil Davies and Gwynoro Jones; the town’s Mayor, David Darkin; and Lord Morris, former Secretary of State for Wales (see here for his words of support). Through persuasive campaign strategies, Theo has worked tirelessly for this to happen.
The story has also featured prominently in the media, with stories in the BBC; Llanelli Online; The South Wales Guardian, Wales' leading think-tank, the IWA; Nation.Cymru; as well as Wales' national newspaper the Western Mail and the Llanelli Star. Theo is also working on a media project with former MPs Denzil Davies and Gwynoro Jones to bring more stories of Jim back to life. Watch the trailer below or here.
Theo has also been on the streets of Llanelli speaking to residents to encourage people to recognise Jim's work to Llanelli and wider Welsh society.
Overall, the initiative demonstrates his great drive and communications skills. As a non-party political campaign, with no external funding or institutional backing from the beginning, Theo continues to raise the profile of one of Wales' greatest statesmen.